As the clock ticks forward another year, it is vital that your web design strategies change happen simultaneously.The past year witnessed dramatic changes in terms of web design concepts. A lot was introduced including smooth user experience, parallax themes, plugins etc. So, it is a good idea to speculate what trends will carry into 2015. Or better still, will there be new trends to follow?
How 2015 is shaping up from Last Year’s Trends
It is always advantageous to view upcoming changes from the past year’s eyes. In the upcoming year 2015, visitors to your website are more likely to demand better and better performance features, aesthetics, plugins and themes. If design elements on your website were last refreshed 3-4 years ago, you need to read this carefully.
Large Sliders Will Come in Handy – Have long content in your webpages like videos, portfolio or news feeds? Sliders have emerged as a good design feature to present lengthy pages. Auto-scroll features in sliders allow the visitor to pause and better view the content in the slide. Large sliders with attractive image, proper headings and minimal text is known to be better received by the users.
Parallax Scrolling is Dead? Not Yet – Parallax really took off in 2014 and took over the web. In parallax scrolling, the images in the front move faster than those in the background. This neat little effect produces some visually stunning website experiences. In the coming year, you will definitely see more multimedia integration into parallax rather than just images and bland text. Responsive websites are already working their magic with parallax. Relevant Link – Responsive Web Design New York
Say it in Style with Custom Fonts – 2014 saw the demise of many age-old fonts including Arial, Times New Roman and more. Now, designers are moving onto personalized fonts to add a touch of personality to their website. This means that there are less bulky elements and clutter-free fonts. Next year will see page load times coming further down due to this approach. However, this is more applicable to industries where creativity rules. If you want best call-to-action or target local audience, this should be your arena.
Let Brand Reputation Speak through Simplified Minimalism – In the upcoming year, established brands will more likely use minimalism on their websites. The idea is to rope in your brand’s reputation. Fuss-free designs that revolve around simple elements, relevant content and brand image will be key. Apple is the best example for this trend. There are no gaudy animations, groovy images, stuffed content etc. This elegant approach is SEO friendly and very well received by the readers.
Tell a story. You have the entire page – This is the style of the moment. The best way to tell everything without saying much is the storytelling route. Next year, we are likely to see immersive visuals in websites that have a narrative style of information dissipation. This approach allows brands to better reflect their values and goals in a comprehensive package.
Attractive design along with user friendly experience is what will matter most in the coming days. With better hardware, expect more personalized UI/UX trends. 2015 will definitely be an event filled year for webmasters across the world.
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